Product placements are big business for the Bond franchise which, throughout its 50 year history, has been a trailblazer in the field. (To be fair, the line was delivered as originally written in Ian Fleming’s 1953 novel of the same name: “Three measures of Gordon’s, one of vodka, half a measure of Kina Lillet.” Even the novels were highly brand conscious.) We know because Daniel Craig made sure to enunciate the brand name when ordering a drink in Casino Royale. Ever since, Bond’s been ambivalent about his martini, switching between Smirnoff, Absolut, and Stolichnaya vodkas. No, Sean Connery reached for a Red Stripe beer. Skyfall, however, wasn’t the first time Mr. Is Her Majesty’s most iconic spy really so hard up for cash? That’s the equivalent of swapping out Superman’s “S” for a Penzoil logo, or replacing the Batmobile with a more sensible Hyundai Elantra. Brands have been unsubtly influencing Bond’s choices in apparel, motor vehicles, watches, and laptops for decades – but surely messing with the shaken martini is a step too far. Some fans of the franchise found the placement in poor taste.
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The deal included a 30-second commercial starring Daniel Craig as James Bond, a branded web game featuring Craig and co-star Bérénice Marlohe, and a scene in the movie in which Craig turns down his signature cocktail for a bottle of Dutch beer. Most recently, Heineken’s US division paid a reported $45 million for a product placement in 2012’s Skyfall. That’s because Heineken has been supplying the secret agent with pale lager as part of a 15-year, multi-picture deal, one of the longest running and most expensive of its kind in movie history. He doesn’t always drink beer, for example, but when he does, he prefers Heineken. But for the right price, 007 will sip anything you put in front of him. Įveryone knows James Bond’s drink of choice is a martini, shaken and not stirred. It's important to note that the following numbers are based on the DOMESTIC BOX OFFICE for these films, rather than their worldwide gains.James Bond (Pierce Brosnan) leans up against his Z8 convertible in The World is Not Enough (1999). To shine a better light on the most successful Horror movies, the following list has been updated and now includes even more entries. Some of the best Horror films take place during the holidays and the snow and cold is the perfect excuse to bundle up and check out some of these best horror films on Netflix or another streaming service. Updated December 2nd, 2021 by Russ Boswell: Although Halloween has come and gone and most people are eagerly awaiting Christmas and the Holiday season, there are still many fans gobbling up any and every piece of Horror entertainment they possibly can. Here's a look at some of the most successful Horror movies ever. Although they're still not as prominent as other types of films, they bring in more than enough cash flow to cover budgetary costs and make a hefty profit.
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Some Horror Films have managed to do exceedingly well at the Box Office. RELATED: 14 Best Sci-Fi/Horror Movies Of The 21st Century (So Far), Ranked
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Thankfully, that mindset hasn't run rampant through the general public, with many dedicated fans of the genre lining up at theaters to watch the latest terrifying offerings.
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There have been a lot of questionably bad horror flicks over the years but they do seem to be held under scrutiny from many of the prominent critics in the industry. Horror Movies are sometimes seen as the black sheep of cinema.